Your Ads are Boring

There is a reason some products perform exceptionally well with advertising while others do not. It's the same reason why we prefer freshly painted houses over old ones with cracks and leaks.

I don’t care if you are selling door knobs, shoe racks, garden hoses, or a million other things that seem dull and ordinary.

There is a way to present your offer in a truly interesting manner, and you must find it.

Your product needs to excite the consumer. People need to feel that they've gotten something great. This is what buying something new means. 

This is the same reason we enjoy grand reopenings. It might be an old restaurant you’ve walked past a zillionth time, but now it’s rebranded, and suddenly you have the urge to go inside. 

The Power of Secrets

The word ‘secret’ evokes strong emotions. Most people can't resist curiosity; secrets drive us nuts.

We want to know. 

Consider this: Would you be interested in knowing that the first car to run on water was invented in 1935 and it is the greatest secret that is being kept from the general public? If I told you that the inventor’s son is going public with this invention, and not only that, but featuring an all-original water-fueled car that can drive for 350 miles on plain water, wouldn’t that intrigue you?

Secrets are powerful in marketing. If you can, use this incredible weapon around your product. 

However, exercise caution. If you build up consumer curiosity but fail to deliver, your marketing will fail. 

The last thing people want is annoying marketing messages.

Why Annoying Marketing Doesn’t Work

Let me share a secret: it's not about the new product. It's about how you present your message. You need to make people excited about your offerings without boring the hell out of them.

The biggest sin in marketing is being boring. While you want to make things exciting, you also don’t want to make them annoying.

Have you heard the saying, "All publicity is good publicity"? I’m not sure about that. 

Some ads are so annoying that they make you want to punch through your TV or phone screen. 

For me, Progressive ads do that trick. It's not her speaking, but the tone of the entire ad. Every time I watch anything on Hulu, I have to mute the TV during that wretched ad.

That’s not what I mean by being creative and exciting with your ads. Annoying ads have the opposite effect.

I understand that selling insurance policies is not an easy thing to do. It is one of those commodities that many people have considered as mundane or even trivial. 

But there is a way to present that message in a truly interesting manner. 

Avoid being boring and annoying in your ads because that doesn’t sell. You need to reignite the fire in yourself and in your product. 

If you want us to review your ads, email us, and we will review it for free. 

Want to attract your perfect customer? 

P.S. We have put together a Free Meta Guide that will help you do just that. Download it for FREE.