We’ve all experienced that moment when we’re excited for our guests to arrive.
And the guest stays for a day… two days… three days and now you are just waiting for him to leave.
Over time, what started as a little excitement turned into an unwelcome guest.
This is a familiar scenario with Ad Fatigue.
And as business owners, it’s exactly something we can never let happen.
How To Turn Your Ads Into An Invited Guest
⠀
Social media is great in a lot of ways: it’s easy to find your target audience, you can talk to thousands of people, and it has great potential to go viral.
And it’s never been easier to get in front of your ideal customer.
⠀…Buuuuuuuuuuuuuuuuutt…⠀
…there are downsides.⠀
The biggest and the worst one- attention span. The biggest disease of our time, in my opinion, is TBS–TikTok Brain Syndrome.
Kids are unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.
I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.
How else can they deal with ads machine-gun firing at them 24/7/365? It’s impossible!
So how do we fix this?
Don’t worry, I won’t ask you to do any TikTok dancing.⠀
There’s a better way.
How To Grab the Attention of Your Prospect
The solution to TikTok brain and shortened attention spans isn’t just to turn all of your content and information into easily digestible dog food chunks of 60 seconds or less.⠀
The solution is to offer your prospect a LOT of different content.
Don’t give them 1 video. Give them 10.
Don’t give them 1 article. Give them 100.
Don’t give them 1 tweet. Give them 1000.
If a prospect is really interested in your stuff, they’ll do their own research. But there has to be some sort of depth to it.
They’ll go through your materials.
They’ll steel themselves and make it through your content.⠀
But it’s up to you to give them a buffet of options. Not just one dish.⠀
So if you’re running 1 ad now? It’s time to do at least three different ones.⠀
If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.⠀
Now go out there and be fruitful—with your content, obviously. Or be fruitful in another way as well. It’s all good; I’m sure you’re a responsible adult.⠀
Talk soon,⠀
Vikas⠀
P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch.
Fill out the form and one of my team members will be in touch to see if we’re a good match.
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P.P.S. We have put together a Free Meta Guide that will help you get your ideal clients. Download it for FREE.
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