Use The Retargeting To Close More Sales

Have you ever noticed how some products just keep chasing you? 

You check out a lawnmower or a work desk, and suddenly, you see ads for it on Facebook, Instagram—everywhere you go, like a crazy ex.

It’s called ‘retargeting’. It is the best way to get the most out of your marketing dollar but it’s a shame that it’s used in such a sloppy way. 

In this article, we will talk about how to use retargeting in a way that brings you more clients and more sales.

Minus the creepy part. 

This Slightly Fancy Term Will Make You Money

Unless you sell something super generic like a chocolate bar or chewing gum, your clients don’t just randomly buy from you. There’s always a lead-up time. A period where your prospects weigh their options. A fancy term for this is a ‘customer journey’.

It’s a process, the customer goes through before making the purchase. We’ll talk more about this in upcoming articles, but for now, let’s just go with the flow. 

Why You Should Care About This ‘Customer Journey’ Stuff

Here’s the rough process for almost every product or service:

1. Prospect becomes aware of the problem or need.

2. Prospect decides to do something about it.

3. Prospect looks up possible options and solutions.

4. Prospects pick an option and check out different suppliers.

5. Prospects buy from a supplier.⠀

Pretty straightforward, right? 

So why would we even care about this stuff?⠀

Because the sooner you can get in front of a prospect… the higher the chances of converting them into a customer and the less it costs you to make a sale. It’s a win-win-win. Think about it.

If you find them at stage 5, most likely they’re just price shopping. 

And the only way you can win is by selling it cheaper than the competitor. Ideally, you want to get to them in stage 3 or even before. They start looking for solutions and BOOM, there you are.

The good news? If you’re doing marketing right and following the advice in this blog, there’s already a good chance that they’re finding you in stage 3.⠀

The bad news? The average attention span of a prospect is horrendous and the chances of them remembering you later on after they click away are dreadful.⠀

So let’s fix that.

Solving The TikTok Brain Problem

Imagine, someone is thinking about buying your product and you’re the only supplier that was able to talk to them any time they had any questions about it… you’d probably be able to turn them into a customer.

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Retargeting lets you do almost exactly that. Especially if you use it strategically.

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Instead of showing people the same ad over and over and over again, (which turns into ad fatigue, another topic we will cover in upcoming articles), we’re going to do something else.

Something clever.

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We will show them new information and content they haven’t seen before. Maybe we record three, four, or five videos, each highlighting something crucial that your future client needs to know. Useful info that actually helps them.

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And then we retarget the people that saw our ads before, showing them new information, and helping them out long before money changes hands.

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How Sending Christmas Cards To Strangers Get You More Clients

Okay. Okay. Okay. You know we are talking about The Reciprocity Reflex.

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If someone helps you out without asking you something in return… what’s your first reaction? For most people, two things pop up.

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Why is this person helping me? What is he trying to get?

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Makes total sense. But once you ascertain that he’s not about to ask you for something in return, something else kicks in.

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This person did me a favor. I now ‘owe him’.

And ‘favor’ doesn’t have to be something too big. It can be very simple. 

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But there is something in your mind that says: ‘This person did something for us. If we get a chance to help we should return the favor.’

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Reciprocity is built into our psyche. And we can use it (in a good way) when we do our marketing.

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The trick is to help people by actually helping them.

Wild. I know.

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But it works. And it makes selling so much easier.

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Get this right and you won’t have to “hard close” anyone. By the time they talk to you, they already think highly of you! Because you were there for them when they needed you most.

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We’ll talk about retargeting and this simple principle more in the future. For now, try and experiment with retargeting and see how it works out for you. Think about how you could implement this in your business.

And also, read my other article on How To Write An Ad That Gets You New Clients.

Talk soon,

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Vikas

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P.S. Curious about how I’d handle the retargeting part of your advertising? Do this:

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Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

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No cost, no obligation.

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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.

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Sounds good? Then fill out this form: Free Marketing Analysis. 

P.P.S. We have put together a Free Meta Guide that will help you get your ideal clients. Download it for FREE.

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