If you run any sort of ads and you’re struggling to get new clients, I can GUARANTEE you it’s due to this one thing.
It’s not your product, your product is fine.
It’s not your price, you don’t have to offer any more discounts. It’s not even your website, it’s (probably) good enough.
It’s…….
Your Headline. The start of your ad. The “title”, if you will.
Your headline can genuinely, truly make or break your ad.
As a marketing consultant, oftentimes the ONLY thing I did was just fix the headline of the ad and it magically got more conversions.
I can’t tell you how many times I’ve been branded as a ‘genius’ because of this.
But I’m no genius. I just know simple marketing.
Become A Marketing Genius By Doing This
Building a solid headline all boils down to this:
Want to get my attention in a busy street? Call my name!
The worst way to do that is to say something bland and lame. You will NEVER reach me.
What does this have to do with ads?
Well, if you want to force your prospects to stop scrolling and read your ad, you need to step into the conversation already going on in their mind.
And the best way to do that is to write something your target audience absolutely wants.
If you’re a landscaper working in the Bay Area, you can call your target audience by using something as simple as this:
“Attention, Bay Area Homeowners!”
If they live in the Bay Area and are homeowners, they will stop the scroll and read your ad. And the rest depends on your body copy and your offer, which we will get into in another article.
If you want to read more about how to make an Irresistible offer, you can read my article on this here. How To Write An Ad That Actually Sells.
Remember, your headline has one job and one job only and that is...
Your headline needs to stop them from scrolling away to another video.
Ok… But How Do I Actually Do This?
For the sake of this article, I will keep it simple. Here is a decent litmus test by Dan Kennedy.
Remove every text, image, logo... everything from your ad.
Only keep these 2 things:
1) Headline
&
2) CTA (Call To Action)
Nothing Else.
If you think people will contact you after reading your headline, you got yourself a winner.
You can start working on the rest of the ad.
If not,
You got some more work to do.
What you can notice in all of the good headlines is that they tell you something you want as a prospect.
They give you a promise, something that is interesting to you. Not something generic or bland.
It’s great that the plumber has 15 years of experience and is certified, but honestly? Nobody cares. They just want to have their problem fixed fast.
So…
Start thinking about what your customer ACTUALLY cares about… and write that as your headline.
It’s that simple.
Talk soon,
Vikas
P.S. Want to know how I’d make sure your ads are profitable and keep your prospects glued to their screen?
Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call.
⠀
No cost, no obligation.
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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: Free Marketing Analysis.
P.P.S. We have put together a Free Meta Guide that will help you get your ideal clients. Download it for FREE.
