The Secret to Making Your Brand Unforgettable

Plenty of brands and companies have top-of-mind awareness. Think about facial tissues and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about a detergent and what brand comes to mind? 

When you think of a problem, a brand comes to your mind instantly; that is top-of-mind awareness. ⠀

Now, you want the same for your business. Ideally, every potential customer in your area will think of you when they need the product or service you sell and/or the problem you solve.Your business must solve a problem.

Check out my article on how to succeed in any business. 

Let’s do that for your business:

Easiest Way To Crush Your Competition 

When I first started with marketing, I saw this in almost every ad. Try noticing it the next time you watch an ad on YouTube or Hulu. 

These ads are well-structured, buttttttttttt

There’s No CTA (Call To Action)

They are not telling you to do anything. You watch the ad and then just go about your day.That’s not what we want. We want a response.

Every ad must have a CTA, which means every ad must inspire the audience to do something after watching.

CTA stands for Call To Action. And it’s the best way—by far—to build that coveted top-of-mind awareness.

How To Set Up A Net To Catch Clients

Let’s say you run a service business. Could be landscaping, plumbing, car washing, or any other service business.⠀

How would you get the word out about your business?⠀

Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family that you’ve started a business.⠀

Maybe you’d do all of the above.

That’d be a great start.⠀

Now add a CTA to that and everything becomes supercharged.⠀

Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’.⠀

Anything that gives them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”.

How To Instantly Upgrade The Advertising For Your Business

Adding a CTA makes everything better. It allows you to attract both customers who are ready to buy now AND customers who are still thinking about it. 

And the best thing is that most businesses are not using it to their advantage. 

You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.⠀So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything, and can change EVERYTHING for you.

Now, if you want to go a step further and really want your ads to stand out, start by adding a great offer to your ads. An irresistible offer that makes your potential customers shout and jump with excitement, ready to buy from you.

Read this article to learn more about how to write an irresistible offer.⠀

Talk soon,

Vikas

P.S. Curious about how I’d implement CTAs in your business? Do this:

Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call.

No cost, no obligation. If you want to work together, I’ll tell you exactly how that works; if you don’t, that’s fine too. No hard-selling, no pressure, no annoying sales tactics.

⠀

Sounds good? Then fill out this form: Free Marketing Analysis.

P.P.S. We have put together a Free Meta Guide that will help you get your ideal clients. Download it for FREE.