How To Write An Ad That Gets You New Clients

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Here’s something I discovered after writing hundreds of ads for myself and my clients. 

Most ads absolutely suck at getting clients.

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Some ads are funny, some ads are cute, and some are just annoying. ⠀

But if they don’t get clients… who cares?

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In this article, I’ll show you how to write an ad that gets clients, generates leads, and sells products.

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Let’s get into it.

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What NOT To Do When Writing Ads

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Let’s start off with a basic principle.

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If I wanted to get you to buy something, could be anything, would I:

• Get in your face, start babbling about the great qualities of my product. 

• Start talking in AI gibberish that no one really understands but everyone pretends they do? 

We all have come across those street sellers who just get in your face and pressure you to buy that water bottle, and most of the time, we just buy it to get them to go away.

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• Be extremely vague and unambiguous about what I’m trying to get you to buy?

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If you’ve answered NO to all of the above, we’re off to a great start.

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Because that’s exactly what you wouldn’t do to get someone to buy something.

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How To Write A Winning Advertisement

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So what do we do instead?

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We think of our ad as a salesman. Or saleswoman. Whatever floats your boat. But I’m going to use a salesman in my example.

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Let’s say we spot a good prospect for your product or service and we decide to send a salesman over. What would you want him to say? What questions would he ask? What arguments would he use to get the prospect to say YES?

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Let’s try this with an example and say that we’re selling marketing services. 

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First thing we do is ask a simple question: ‘Who is a good prospect for this?’

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Let’s say we decide that ‘someone who wants to grow his business’ is a good prospect.

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Now we send out our hypothetical salesman to this hypothetical prospect. What does he say?

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How about…

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…<drumroll>...

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“Hi, are you open to getting more clients?”

I know it seems way too simple, but stay with me. It gets better. 

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First Step When You’re Writing Winning Ads

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When you start writing anything it’s always daunting to be faced with that blank page. 

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That’s why we’re keeping things simple. We just start by asking them if they are a good prospect for our service. Here’s some examples:

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“Are you a business owner and would you like to attract more clients?”

“Does your back hurt?”

“Are you looking to lose some weight in the next few weeks?”

“Would you like to easily and effortlessly attract women?”

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We start off simple because simple works. It goes to the heart of the matter. Which is what we’re trying to do.

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You’re trying to cut through the clutter and beat out the noise of all the other advertisers. So we take a straight line approach. 

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This is a great start for your winning ad. 

In part 2 we’re going to talk about the 3 letters that will magically get you more clients. 

Talk soon, 

Vikas

P.S. Tired of throwing your marketing budget in the air? Reach out to us and we will draw out a plan for you that doesn't make you go broke.  

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