How to Find The Perfect Client For Your Business?

What do Coca-Cola, Tide, and your business have in common?

Well, for one, every business needs customers. But how does Coca-Cola and Tide’s marketing differ from your business?

If you own a small business, you don’t have hundreds of millions of dollars to spend on mass marketing. 

If your budget isn't as large as Mount Everest, then this article is for you. I will explain how you can get your perfect customer without breaking the bank.

Why “Machine Gunning” Your Marketing Message

 Doesn’t Work

The main problem with marketing lies in the kind of marketing we see all around us: Coca-Cola, Tide, and Kleenex. These big brands advertise to everyone and spend hundreds of millions of dollars on their marketing budget. 

A local small business doesn't have those kinds of resources. You need to do things differently. You can’t use the mass market approach of blasting your name everywhere and just hoping someone buys from you.

To make marketing work for you, you need to do Minimal Viable Customer Research (MVCR). 

Here are a Few Things You Need to Know About Your Customer:

• Demographics: Age, gender, location, interests, and buying habits.

• Preferences: What do they like? What are their interests?

• Pain Points: What problems do they face that your product/service can solve?

• Purchasing Behaviors: How do they make buying decisions? Where do they shop?

Identify your target audience. We don’t market to everyone who walks the earth; we target people who are willing to buy from us. 

This approach is way more effective than blasting your marketing message to everyone.

And when you have a better understanding of your audience, you can craft an offer that will be specific to them. 

This is how you beat your competition- by identifying your perfect customer. 

What is your offer?

Create an Offer That is Impossible To Refuse

Now that you know your perfect customer, you know what they are like, and you know which social media they use.

This is your moment to shine. 

You create an Irresistible Offer. You can read more about how to create an Irresistible Offer here. 

This is the honey for the bees. 

You see, an offer is the most important part of an ad. If you have the right audience and the right offer, you can sell anything. 

Your offer has to inspire the customer to make the purchase from you. Get more creative with your offer.

Remember, it is not about slashing prices; it is about creating an irresistible offer. Every. Single. Time. Without a good offer, your ad is as good as dead. 

If you want us to help you find your ideal customer, email us, and we will draw out a plan for your business for free. 

Want to attract your perfect customer? 

P.S. We have put together a Free Meta Guide that will help you do just that. Download it for FREE.