If you’re struggling to put together an ad that actually drives sales, don’t worry—I know exactly how you feel. I’ve tried everything,...

Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question...

If you run any sort of ads and you’re struggling to get new clients, I can GUARANTEE you it’s due to this one thing. It’s not your...

In this article series, we’re covering better writing and how you get your customers glued to their screens while they devour your...

In the last article, we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

The easiest way to predict the success of your ad is to perform a simple, yet highly effective test—one I like to call the laser cut. The...

Most small businesses start with something like this: “What am I doing this for? Why am I working for this guy? Hell, I know as much...

We’ve all experienced that moment when we’re excited for our guests to arrive. And the guest stays for a day… two days… three days and...

How is it possible that one of the biggest restaurant chains in the world is run by teenagers who can’t even keep their own room clean?...