Plenty of brands and companies have top-of-mind awareness. Think about facial tissues and what brand comes to mind? Think about a search...

Have you ever noticed how some products just keep chasing you?  You check out a lawnmower or a work desk, and suddenly, you see ads for...

Once upon a time, in a galaxy far, far away, I ran a lead generation agency with my great friends, Gandalf the Grey and Voldemort. We...

Crafting an Irresistible Offer - Part 2 First things first: If you haven’t checked out this article about   Why Mass Marketing Doesn’t...

⠀ Here’s something I discovered after writing hundreds of ads for myself and my clients. Most ads absolutely suck at getting clients. ⠀...

There is a reason some products perform exceptionally well with advertising while others do not. It's the same reason why we prefer...

What do Coca-Cola, Tide, and your business have in common? Well, for one, every business needs customers. But how does Coca-Cola and...

This is one of the most important questions that business owners grapple with when running ads. Does being cute and funny work in your...

Does your website sound something like this?  “Here at Plumbing Company, we pride ourselves on providing honest, reliable, and top-notch...

Isn’t that the dream of every business owner? You didn’t get into business to barely scrape by, but this happens to almost everyone. Most...